Touch your target group with your brand.
The relationships people have with brands are similar to those that they form with other people. They may flirt or may not relate at all, they may breeze through fleeting affairs or form long, trusting relationships. Only a business that understands and actively shapes these relationships can inspire people and create long-term bonds.
About Us
We are an agency for Lively Branding™. From technologists to business strategists and experience designers, we connect brands with their stakeholders on a sustained basis in a rapidly changing world.
Services
Step 1/3
Web Analytics & User Insights
Get to know your target group.
Insights
Web Analytics & User Insights
In the digital age everything is in motion. All of us experience a daily information overload. From second to second, thousands of impulses are rushing past the searching eye on all kinds of displays. But which of these do actually trigger an action and are therefore relevant to your business?
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Explore our services
Analytics Integration
We assist you in setting up web analysis tools such as Google Analytics and Matomo in compliance with data protection regulations. Step by step we accompany you from the analysis of your requirements to the functional and technical conception and integration of the web analysis tools on your pages.
Analytics Checkup
When configured properly, web analytics tools provide you with the insights that determine your success on the Internet. Our Analytics Checkup shows you how your web analytics tools are currently implemented and reveals previously unused analysis and tracking potential as well as opportunities for optimizing tool integration.
Behavioral Analytics
Investigate the behavior of your online visitors in detail with Behavioral Analytics. You will identify navigation paths, cursor movements and critical pages. By analyzing your website elements and web forms, you will measure every visitor interaction at the smallest level. Understand the needs of your visitors and increase your business success.
Split Testing
Split testing allows you to show your visitors different versions of a website to measure which version performs better. With systematic tests you will put an end to the guesswork of optimizing your website and make data-based decisions instead. "We believe ..." is a thing of the past, in the future it will be "We know ...".
Case Study
Success with data insight
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Added value right from the start:
Get click statistics for your web links
Get free access to our online platform Interlink Me. With Interlink Me you can convert long, bulky web addresses into short links. You will then receive click statistics, how often the respective links are used and how they spread in social media. With your account you can manage up to 10 links permanently free of charge.
Added value right from the start:
Get click statistics for your web links
Get free access to our online platform Interlink Me. With Interlink Me you can convert long, bulky web addresses into short links. You will then receive click statistics, how often the respective links are used and how they spread in social media. With your account you can manage up to 10 links permanently free of charge.
Any questions?
Your Personal Advisor
Sabrina Fuchs
Give me a call:
+49 89 21 54 8 11 - 70
Write me a message:
Step 2/3
Brand Development & Brand Design
Become your target group's dream partner.
Identity
Brand Development & Brand Design
Your company delivers outstanding performance, but all too often in secret? If you say goodbye to the hawker's tray and concentrate on your special features, you can position yourself clearly and inspire your target group with lasting enthusiasm. Because brands do not grow through expansion but through focus.
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Brand Positioning
The ease of comparing information on the web makes it increasingly difficult to stand out from the competition. Starting with a workshop, we work together to develop your unique selling points, brand values, mission, vision and core statement. This enables you to position your brand credible, unique and remarkable for its target group.
Employer Branding
What is your team culture like? What makes you unique as an employer? Without emotional, identity-creating qualities, it is impossible for a brand to prove itself in competition. Together with your employees we examine what it means to work for you. We formulate a value proposition for your current employees and candidates and show them why you are the right employer for them.
Creative Central Idea
We identify the stories your brand can tell and which of them strategically communicate your brand core and attract your potential customers and employees. We search for the basic idea and myth of your brand and use it to develop a coherent, emotionally appealing allegory. With an impressive illustrative visualization we bring your allegory into reality.
Brand Design
You want your target group to immediately think of your brand when they see your visual appearance? We design an expressive appearance that reflects your corporate identity. For this purpose, we create your distinctive imagery, color scheme, typography, form language and design elements and unite everything in one logo.
Case Study
Together against the bureaucracy monster
What differentiates an insurance provider these days? Professionalism and long experience? We do not believe so. For a leading insurance company we created the bureaucracy monster. In a playful competition against the bureaucracy monster, the target group embarks on a journey towards solutions for bureaucracy-free insurance. A journey that is remembered and continues to drive the growth of the insurance provider to date.
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Added value right from the start:
Find out the characteristics of your brand
Use our free test to find out in just a few minutes which brand character you can use to attract your target group.
Added value right from the start:
Find out the characteristics of your brand
Use our free test to find out in just a few minutes which brand character you can use to attract your target group.
Any questions?
Your Personal Advisor
Sabrina Fuchs
Give me a call:
+49 89 21 54 8 11 - 70
Write me a message:
Step 3/3
Brand Experiences & Digital Marketing
Form a lasting partnership with your target group.
Experience
Brand Experiences & Digital Marketing
In spite of the daily flood of information, how does your brand leave a lasting impression on your target group? Emotional experiences make the difference. They simplify the complex, make everyday things more exciting - and win new fans.
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User Journey
The User Journey is the path your target group travels on to the offerings of your brand. Throughout this journey, your audience comes into contact with your brand in a variety of ways - through stories, Google searches, your customer service and more. In a joint workshop we identify your touch points and ensure that they consistently "speak the same language" and lead to the desired result.
Websites
Your web design is beautiful - but does not work? We develop websites that position your brand and guide your target group intuitively through your offerings. Your website will stand out through usability, intuitive navigation and "mobile first". To make your website flexible, expandable and customizable, we use the proven content management system WordPress in our own IT infrastructure. On request, we will continuously optimize your website to ensure its lasting success.
eCommerce
When you demand money with your online shop from your users, you demand a lot. Like the customer's trust that a transaction with you is reliable and secure. Hence, you are looking for a solution for your online shop that offers both modern functions and attractive content? We are convinced that both together are the driving force for your online sales. That's why we implement your shop solution using the WooCommerce software and integrate it seamlessly into your WordPress website.
Online Ads
People are constantly searching the Internet for information and inspiration. With social media campaigns we increase your reach and ensure that your brand is rewarded with attention through inspiring content. With search engine marketing, we provide your target group with relevant answers to their search queries in Google, so that they visit your website. We manage your online marketing on a data-driven approach and continuously optimize your campaigns on request.
Case Study
A power plant in your hands
As an industrial start-up, how do you increase the demand for your products from 0 to 10 million euros within two years? At the very beginning there were four founders who were developing smart hydropower plants. “Freedom through hydropower” is the brand message that we literally made tangible in form of the world’s smallest hydropower plant. Our intensive preparation was worth it: More than 800 journalists all over the world reported about the project – and thus raised interest in larger power plants as well. To such an extent that production couldn’t keep up. Orders from over 60 countries have been placed. Who would have guessed that emotional brand experiences also fascinate people in the commercial sector?
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Added value right from the start:
Checklist for the perfect landing page
Our psychology team has identified the most important criteria for the perfect landing page and put them together in a checklist. Download the checklist right away.
Added value right from the start:
Checklist for the perfect landing page
Our psychology team has identified the most important criteria for the perfect landing page and put them together in a checklist. Download the checklist right away.
Any questions?
Your Personal Advisor
Sabrina Fuchs
Give me a call:
+49 89 21 54 8 11 - 70
Write me a message:
Inspiration
Culture
Dare to be different
You will be noticed, remembered and talked about.
Seek out change
Being and doing the same makes it impossible to innovate.
Be inspired
Listen to others with empathy and discover your environment with all senses.
Get together
Creativity comes in the form of a spark. It takes the right people to start the fire.
Contact
Your Personal Advisor