Taking Your Brand to the Web

Thomas Kalker

Thomas Kalker

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Brands are very important as they help you win customers and they also help you to keep them.

They do this by awakening the associations and experiences you previously had with the brand, or have experienced when you came into contact with the brand at key stages. For example, when deciding what product or service to purchase out of a selection of similar items.

Here are some top tips to help you to build a brand with web design.

Your Website Is Your Sales Team

Would you hire a salesperson, spend time with them for a few months, then not talk to them for 2 or 3 years – or longer? Of course not! Yet, that’s how many businesses treat their websites.

Remember, your website is often the first interaction a person has with your business. If it’s hard to navigate, outdated, or unusable on a mobile device, people will assume your business is the same way and move on to a site that’s easy to use.

Keep your website up-to-date and user friendly, and you’ll see a return on your investment.

Give Your Site a Voice

While a beautiful design may entice visitors to explore your site, search engines won’t find it – and visitors won’t stay – if you don’t have meaningful, engaging content. Your website offers lots of opportunities to discuss your brand in-depth and provide helpful information.

Blogging, for example, is a great way to show off your industry knowledge while helping position you as an expert. If writing isn’t your cup of tea, consider outsourcing the work to a marketing agency like Strategy.

Pay for the Quick Wins

When you create a new website, it can take a while for the search engines to find new content and begin to rank it well. There are a host of ways to generate organic traffic (traffic to your site that doesn’t come through paid advertising).

While you’re waiting for the organic traffic to pick up, you can generate traffic through paid ads on Facebook and Google. Paid traffic can get visitors to your site and has been proven to give our clients an immediate, profitable boost in traffic, leads, and sales; both offline and online.

Need More?

Contact us and dive deeper into ways to drive organic and paid traffic to your site.

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